Heura Foods
Barcelona-based plant-based meat company built on Mediterranean ingredients, one of the fastest-growing vegan brands in Southern Europe.
Heura Foods (legal name Foods for Tomorrow, S.L.) is a Spanish plant-based meat company, founded in 2017 in Barcelona by Marc Coloma and Bernat Añaños with roots in the Spanish animal-rights movement. The flagship product is a soy-protein “chicken” seasoned with olive oil, garlic, and traditional Mediterranean spices — a deliberate departure from the smoky-American flavor profile common in the plant-based meat category.
Why it matters
Heura grew from a Barcelona-region startup into one of the most distributed plant-based meat brands in continental Europe within five years. The company frames itself explicitly as an activist food project and has run public campaigns pressuring supermarkets to cut meat prices relative to plant-based equivalents, and challenging EU labelling rules that would have restricted plant-based meat nomenclature.
Product range
Heura Mediterranean chicken strips and chunks, burgers, plant-based chorizo, meatballs, pepperoni, and ready meals. The consumer line is fully vegan and Vegan Society certified in most European markets.
Distribution
Sold in more than 20 countries, with strong presence in Spain, the United Kingdom, France, Italy, Portugal, the Netherlands, and Germany. Heura is one of the clearest examples of a plant-based brand whose sensory strategy is tuned to its home food culture rather than a generic U.S. template.