Plant Based News
UK-founded vegan and plant-based news outlet, covering food industry, animal rights, climate, and nutrition stories for an international audience.
Plant Based News is a British vegan and plant-based news outlet, founded in 2016 by Klaus Mitchell. The publication covers the food industry, animal rights, climate science, nutrition, and public policy for an international English-speaking audience.
Why it matters
Plant Based News is one of the most-read vegan-focused news sites in the world by traffic, with a reach that extends well beyond the UK. The outlet runs original reporting on the plant-based sector as well as aggregation and analysis of mainstream news that intersects with animal agriculture, climate, and vegan nutrition.
Coverage
Core sections include News, Food, Health, Environment, Culture, and Opinion, with investigative features on meat and dairy lobbying, fact-checks of claims about plant-based diets, and coverage of policy developments (EU meat labelling, subsidies, and national dietary guidelines).
Corporate
Plant Based News Ltd is privately held and based in London. The outlet is editorially independent and is funded through a mix of advertising, brand partnerships, and a subscriber program.